金山云·KSYUN

Branding


The Challenge


金山云以业内领先的用户体验和服务端技术,为用户和企业提供国内领军级云服务产品。

公司拥有云服务器、海量云存储、负载均衡、云关系型数据库等多项核心业务。其中,RDS产品的高可扩展性可帮助客户实现动态配置资源,以应对业务的剧烈变化;负载均衡产品能够帮助客户应对高峰流量和单点故障,大大提升业务的稳定性。此外,金山云拥有服务于CP及渠道发行商的游戏云平台,该平台在游戏开发、测试、部署、运营,直至推广过程中,为游戏厂商提供了一体化的云计算解决方案。2015年7月,金山云独家荣获“可信云2014-2015年度游戏云服务奖”。未来几年,依托金山软件集团20余年的深厚积累,金山云将持续加大技术研发投入,不断完善产品和服务,建设行业领先、自主创新、合作共赢的公共云服务平台,提供优质的云计算服务和极致的技术支持,提升我国社会和经济信息化水平,助力国家互联网+战略,力争成为全球领先的云计算服务商。

The Approach


The result of their branding process was a realization of what the brand should be: something that honors the JibJab personality while exploring a refined design style drawing inspiration from three historic styles (Art Nouveau, Modernism, and Contemporary). The new iteration includes but is not limited to a logo and wordmark refresh, primary and secondary typography, ascribed color palette, and exploration of other secondary brand elements that create a look that supports the brand throughout, and without the need for a dominating, omnipresent logo.

The goal was a brand system that maintains existing brand recognition while pivoting to embrace a cleaner, updated look that will be relevant and resilient for the future.

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