金山云·KSYUN

Branding

The Challenge

金山云以业内领先的用户体验和服务端技术，为用户和企业提供国内领军级云服务产品。

公司拥有云服务器、海量云存储、负载均衡、云关系型数据库等多项核心业务。其中，RDS产品的高可扩展性可帮助客户实现动态配置资源，以应对业务的剧烈变化；负载均衡产品能够帮助客户应对高峰流量和单点故障，大大提升业务的稳定性。此外，金山云拥有服务于CP及渠道发行商的游戏云平台，该平台在游戏开发、测试、部署、运营，直至推广过程中，为游戏厂商提供了一体化的云计算解决方案。2015年7月，金山云独家荣获“可信云2014-2015年度游戏云服务奖”。未来几年，依托金山软件集团20余年的深厚积累，金山云将持续加大技术研发投入，不断完善产品和服务，建设行业领先、自主创新、合作共赢的公共云服务平台，提供优质的云计算服务和极致的技术支持，提升我国社会和经济信息化水平，助力国家互联网+战略，力争成为全球领先的云计算服务商。

The Approach

The result of their branding process was a realization of what the brand should be: something that honors the JibJab personality while exploring a refined design style drawing inspiration from three historic styles (Art Nouveau, Modernism, and Contemporary). The new iteration includes but is not limited to a logo and wordmark refresh, primary and secondary typography, ascribed color palette, and exploration of other secondary brand elements that create a look that supports the brand throughout, and without the need for a dominating, omnipresent logo.

The goal was a brand system that maintains existing brand recognition while pivoting to embrace a cleaner, updated look that will be relevant and resilient for the future.